Morgan Stanley predicts that Australian ad revenue with online companies including Google, Facebook and LinkedIn will comprise 33% market share by 2017. The research also suggests the pace of business turning to online is increasing at a faster pace and being helped by the huge growth of mobile devices. If your business is not currently advertising with Facebook, maybe you should start investigating as the report says Facebook ad revenue in Australia should be around 400-600 million by 2017. While there is much debate over the effectiveness of Facebook advertising, Google continues......
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It’s always good to have a sense of humour when working with the ever changing Google algorithm. This great mash up video of Googles’ head of web spam Matt Cutts by UK consultant Sam Applegate is a very humourous take on what SEO’s deal with on a daily basis. As an SEO you get questions from website owners daily asking to confirm or deny the latest method to getting a top position in Google. usually they’ve read the info in some forum or from some ‘expert’ giving free advice to all about......
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After stating often during conferences that SEO is not spam, the head of Google web spam Matt Cutts has put it out on video. When we started 10 years ago in 2003 there were many web designers who advised their clients not to work with us because SEO was spam and ‘wouldn’t work’. The problem seems to arise due to the ongoing debate between white hat and black hat SEO techniques. The uninformed seem to have difficulties differentiating between the two. Many jump on a forum and read some guy complaining that......
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