Facebook is now the number one most-visited website ahead of Google and YouTube and has quickly grown to be a valuable and very powerful tool for business to influence what people buy.
There are primarily two ways for business to use Facebook.
Facebook Business Page
A Facebook business page is the easiest way to keep in contact with your customers and provides a fast and efficient way to market your business to potential buyers who have shown an interest in what your business offers by following your Facebook Page.
Similar to Google Adwords, Facebook provides an excellent platform to deliver very targeted ads to people who have expressed an interest in the kind of products or services that your business offers. Right now it’s less expensive than Adwords and has demographic targeting that can be very effective.
Latest statistics show that 73% of B2C businesses have acquired customers from Facebook
and 43% of B2B businesses.
It’s important to note that Facebook is constantly growing and for an average sized business there are big opportunities to grow an active online audience and find new customers from targeting niche demographics.
Call 02 8776 3313 to discuss how Facebook can grow your business.