Google CEO Sundar Pichai explains to Congress why the Presidents surname shows on Google for ‘idiot’. Google’s chief executive Sundar Pichai on why Trump comes up in search results for ‘idiot’ “Google has a search algorithm that collates data from billions of web pages.” “Any time you type in a key word, we, as Google, have gone out and crawled and stored copies of… billions of [web] pages in our index and we take the key word and match it against the pages and rank them based on our 200 signals, things......
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Anyone who has been involved in the SEO industry for any length of time knows that Google algorithm updates can literally destroy a website’s position in the search results overnight. Previously these algorithm updates occurred pretty much without warning. During the last month however, Google has taken the unusual step of publicly announcing a ‘mobile-friendly’ algorithm update on April 21. Here’s the latest Google Q&A session answering questions about the mobile-friendly algorithm update: Those in the know consider this warning from Google to be a strong indication of obviously how much importance......
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Latest Google Eye Tracking study by Mediative show that searchers have developed beyond the traditional Golden Triangle format from 2005 and have changed the way they view Google serps. Instead of narrowing in on the very top left results, it now appears that searchers look at other areas around the first fold (screen area before the need to scroll down), even centering their view mostly not at the very top but at the beginning of the Google+ Local results (Maps A, B C D etc). A couple of main points were that......
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Google has updated it’s Panda algorithm on August 19, confirmed via Twitter. Google has stated there will be more updates to Panda in the future, however they should only be minor in comparison to the original Panda update. As usual there have been reports of positive and negative search engine position jumps since the minor update. Search Engine Land reports the last Panda update was in July about 30 days ago....
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Morgan Stanley predicts that Australian ad revenue with online companies including Google, Facebook and LinkedIn will comprise 33% market share by 2017. The research also suggests the pace of business turning to online is increasing at a faster pace and being helped by the huge growth of mobile devices. If your business is not currently advertising with Facebook, maybe you should start investigating as the report says Facebook ad revenue in Australia should be around 400-600 million by 2017. While there is much debate over the effectiveness of Facebook advertising, Google continues......
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After stating often during conferences that SEO is not spam, the head of Google web spam Matt Cutts has put it out on video. When we started 10 years ago in 2003 there were many web designers who advised their clients not to work with us because SEO was spam and ‘wouldn’t work’. The problem seems to arise due to the ongoing debate between white hat and black hat SEO techniques. The uninformed seem to have difficulties differentiating between the two. Many jump on a forum and read some guy complaining that......
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It’s always good to have a sense of humour when working with the ever changing Google algorithm. This great mash up video of Googles’ head of web spam Matt Cutts by UK consultant Sam Applegate is a very humourous take on what SEO’s deal with on a daily basis. As an SEO you get questions from website owners daily asking to confirm or deny the latest method to getting a top position in Google. usually they’ve read the info in some forum or from some ‘expert’ giving free advice to all about......
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